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Where do great advertising ideas come from?
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Hey Reader Season one, episode one of the hit TV show Mad Men, opens on a hero in crisis. Don Draper must devise a new ad campaign for Lucky Strike cigarettes. But he’s stuck. He’s been pondering the campaign for days, and he’s got nothing. Then, just as his client’s about to walk away from the table, infuriated that their high-priced ad agency is out of ideas… .. inspiration strikes. And Draper saves the day with a groundbreaking idea for a new campaign. But Mad Men isn’t real. It’s a fictional account of what life might have been like inside the high-end advertising agencies that dominated New York’s Madison Avenue in the 1960s. Which means Draper's story isn’t really how an advertiser would come up with an idea for a hit campaign… … or is it? Well, my basement has very little in common with Madison Avenue of the 1960s… (with the exception of being the office of an occasionally misogynistic old white guy who laughs at his own jokes far too often). Yet, I’ve produced my fair share of profitable advertising hooks. And in my humble experience, great advertising ideas come from eight specific places. In the new post I'm sharing today, I reveal the eight sources of great advertising concepts. Just be forewarned, ChatGPT did NOT make the list. With that disclaimer out of the way, here are eight places you can uncover winning ad ideas: Where great advertising ideas come from Rock on, Kyle Jordan |
Kyle Jordan
The Full Funnel Copywriter
Subscribe to the ONLY newsletter that pulls the pants down on the World's BEST marketing funnels and shows you why they are so impressive!
Hey Reader, A couple of weeks ago, I wrote an email for a client that I thought was pretty banger. Like I do with all my projects, I put my ass into it. Meaning, this wasn’t some 15-minute smash the keys and cash-out job. In general, that ain’t my style. I am more of a slow and steady, think about it, rewrite it, edit it, edit it some more, tweak a few more words, then finish it off type of writer. Anyway… I was pretty pleased with how this effort turned out. I thought I finally had my...
Hey Reader I’ve got some good stuff, different stuff, weird stuff, coming your way in the weeks that follow this one. But today, I’ve got to get something off my chest. I’ve spent more time than usual turning down work lately. Not because I don’t want to work. But because, from my perspective, “copywriters” are ruining copywriting. Allow me to clarify that last statement. You see, when I took my first copywriting gig, I had zero experience. I didn’t even know WTF a landing page was. I was...
Hey Reader, For any direct-response copywriter who’s been around longer than COVID-19… The long-form sales page was a right of passage. 5000 words (and untold numbers of drafts) of meticulously crafted, avatar-targeted sales copy that's supposed to make the audience scream, “Where’s my wallet? I can’t buy this fast enough!” When I first entered this business, the long-form sales page was the true test of the copywriter’s mettle. Could you run the gauntlet from overpowering headline to...